Last Updated: April 18, 2025
This Privacy Policy ("Policy") is issued by Purple Pixel Private Limited, a company incorporated under the Companies Act, 2013, having its registered office at HD-276, WeWork, Hebbal, Bengaluru, India (referred to as "Company," "Feo," "we," "our," or "us").
This Policy governs how we collect, process, store, use, disclose, and protect Personal Data belonging to any natural person ("User," "you," or "your") who accesses or uses our website https://feo.io, desktop application, mobile application, software applications, and related platforms (collectively, the "Online Platform").
This Privacy Policy forms part of and should be read along with our Terms of Service ("TOS"). By using our Online Platform, you consent to the practices described in this Policy.
For the purposes of this Policy, "Personal Data" means any information relating to an identified or identifiable natural person. This does not include anonymized data or publicly available information that has not been combined with non-public Personal Data.
IMPORTANT NOTICE: Our Online Platform and services are not intended for minors below the age of 18 years or individuals who are legally incapacitated. We do not knowingly collect Personal Data from such individuals.
We reserve the right to modify this Privacy Policy at our discretion. Any changes will be effective immediately upon posting on the Online Platform. Material changes will be communicated through appropriate channels. The "Last Updated" date will reflect the most recent modifications.
Your continued use of our Online Platform following any changes constitutes your acceptance of the modified Privacy Policy. If you disagree with the revised Policy, you must discontinue using our services.
We may collect and process the following categories of data about you:
We collect and process your Personal Data based on one or more of the following legal grounds:
We use your Personal Data for various purposes, including:
Creating and maintaining your user account
We may disclose your Personal Data to:
Affiliated Entities: Our parent company, subsidiaries, joint ventures, and other affiliated entities.
Service Providers and Business Partners: Third parties who perform services on our behalf, including payment processors, hosting providers, customer support, marketing partners, analytics vendors, security providers, identity verification services, and professional advisors.
Third-Party Digital Asset Service Providers: Digital asset service providers, custodians, exchanges, and financial institutions necessary to facilitate transactions.
Legal and Regulatory Authorities: Government authorities, regulatory agencies, law enforcement, courts, and public authorities when required by law or necessary to protect rights and safety.
Professional Advisors: Lawyers, bankers, auditors, and insurers providing professional services.
Corporate Transaction Participants: Parties involved in mergers, acquisitions, restructuring, or other ownership changes.
Third Parties with Your Consent: Entities with whom you have directed or consented to share your information.
Other Users: Other users of our Online Platform when necessary for certain features.
Our Online Platform may contain links to third-party websites not owned or controlled by us. This Policy applies only to our Online Platform. We assume no responsibility for third-party privacy practices. We encourage you to review the privacy policies of every website you visit.
Your Personal Data may be transferred to countries other than your country of residence. By using our Online Platform, you consent to such transfers. We implement appropriate safeguards to protect your data during international transfers.
We may use, share, and disclose aggregated, anonymized, and non-personal information for various business purposes, including analytics, research, and marketing.
By using our Online Platform, you consent to the collection, use, processing, disclosure, and transfer of your Personal Data as described in this Policy. Your consent is provided voluntarily and can be withdrawn as described below.
You may withdraw your consent at any time by:
Upon withdrawing consent, we will cease processing your Personal Data for those purposes, though we may retain data needed for legal compliance or other legitimate purposes.
If you choose not to provide requested Personal Data, we may be unable to:
We may assign our rights and obligations under this Policy to affiliated entities, successors, service providers, or other entities. We will take reasonable steps to ensure continued protection of your Personal Data following such transfers.
We implement reasonable technical, organizational, and physical safeguards to protect your Personal Data, including encryption, access controls, security assessments, employee training, physical security, and incident response procedures.
Despite our security measures, no method of transmission or storage is 100% secure. You acknowledge that any transmission of Personal Data is at your own risk. We disclaim any guarantee of absolute security.
You play an important role in protecting your Personal Data. We recommend using strong passwords, enabling multi-factor authentication, being vigilant against phishing, maintaining confidentiality of credentials, and using secure connections.
We retain your Personal Data only as long as necessary to fulfill the purposes for which it was collected, including legal, regulatory, accounting, or reporting requirements. Different types of data may have different retention periods based on purpose and applicable laws.
Upon expiration of the retention period, we will securely delete or anonymize your Personal Data. We may retain certain data for legitimate purposes such as legal compliance, dispute resolution, or business interests.
Subject to applicable laws, you may have the following rights:
Right to Access: Request access to your Personal Data and details about its processing.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure: Request deletion of your Personal Data under certain conditions.
Right to Restriction of Processing: Request limiting how we use your data in certain circumstances.
Right to Data Portability: Receive your data in a structured, machine-readable format.
Right to Object: Object to processing based on legitimate interests, direct marketing, or research.
Right to Withdraw Consent: Withdraw consent previously provided.
Right to Lodge a Complaint: File a complaint with a supervisory authority.
Right to Non-discrimination: Not be subjected to discrimination for exercising privacy rights.
Right to Nominate a Representative: Authorize someone to exercise rights on your behalf.
To exercise your rights, contact our Data Protection Officer using the information in Section 15. We may require identity verification before processing your request. We aim to respond to all legitimate requests within one month.
Your rights may be subject to limitations under applicable laws, including legal obligations, technical limitations, and legitimate interests of ourselves or third parties.
We may use your Personal Data to send marketing communications through various channels. You can opt out at any time.
You can opt out by following unsubscribe instructions, adjusting account settings, or contacting our Data Protection Officer. Even after opting out, you may still receive non-marketing communications such as transaction confirmations and service updates.
Our Online Platform is not directed to children under 18. We do not knowingly collect data from minors. If we discover we have collected data from a minor, we will delete it promptly.
We may update this Policy periodically to reflect changes in practices or laws. Material changes will be notified through appropriate channels. Your continued use after such changes constitutes acceptance of the revised Policy.
This Policy is governed by the laws of India. Any disputes shall first be addressed through good-faith negotiations, followed by arbitration in Bengaluru, India, if necessary. The arbitration shall be conducted in English by a sole arbitrator in accordance with the Arbitration and Conciliation Act, 1996.
If you have questions about this Privacy Policy, please contact our Data Protection Officer:
Email: [email protected]
Postal Address:
Data Protection Officer
Purple Pixel Private Limited
HD-276, WeWork, Hebbal
Bengaluru, India
Key terms used in this Policy: